Erik Reppel, who created the x402 protocol, said that the web economy depends heavily on advertising revenue generated from humans. AI agents bypass that system entirely.
Source: CoinDesk
A Coinbase engineer has suggested that the rise of AI agents could spell the end of traditional online advertising, which has long been a cornerstone of internet revenue. As AI technology evolves, it could enable users to bypass ads altogether, leading to a significant shift in how businesses engage with consumers. This development raises questions about the sustainability of ad-driven models, which have dominated the digital landscape for years. The engineer's insights highlight the potential for AI to reshape not only advertising but also the broader internet ecosystem, prompting a reevaluation of revenue strategies in the tech industry.
Erik Reppel, who created the x402 protocol, said that the web economy depends heavily on advertising revenue generated from humans. AI agents bypass that system entirely.
Source: CoinDesk